Dec

Mobile Niche services

: Image by Sigalakos via Flickr

It is important that mobile internet services that aims to support you or entertain you in your mobile life really fits in to your everyday life. We talked earlier about personalization of services and this a topic that borders that. If a service is to general you need to make lots of adjustments to make it fit into the task you want to use it for.

As an example, lets take Sony Ericssons Tracker application. It helps you keep track of your jogging times, rounds, positions and average speeds. This could be done by an ordinary positioning tool but it would take more work on your account.

Mobile services(apart from Iphone users) has not yet stepped into the world of niches, the ordinary web is full of niche services. Services that are really useful to a specific niche of users, and pointless to all others. There are a lot of mobile niche services to be discovered or invented in the mobile arena and this area is finally starting to evolve.

Luckily Apple saw the opportunity to take the lead in this race. The App store enables niche services on the web to enter the mobile arena in a simple way, this has woken the other players. Nobody wants to be left behind and we will see many more App stores arise in 2009.