Dec
16
- Image via Wikipedia
You bring your mobile everywhere! Mobile service providers need to take this into account. You are on the move, at home, at lunch, at work, shopping etc. There are many mobile internet services that would benefit and serve your mobile life better, by taking into account the position and activity of the user.
I am well aware of the legal and technical problems involved in knowing where users are and how to use this. But there are always solutions and you as a customer get a better mobile life out of it.
Yellow arrow
The New york started Yellow Arrow art project, let you combine your physical position with your mobile. Uniquely-coded yellow stickers mark interesting objects, places or views. An SMS to the yellow arrow number with the code from the sticker give you as a user information about the object. This is a fairly low-tech solution for using location of the user to the users advantage but it is still effective for the niche it addresses. The fact that the you as a user choose when your position can be used to your advantage is crucial to avoid the feeling of surveillance.
Social networks and positioning
The social networks trend on the web has opened up a golden opportunity to take positioning to the next level, playing on the relationship you have with your friends and your curiosity. The Android applications like CompareEverywhere, BreadCrumbz and locale that take location into account in a smart manner will hopefully inspire other mobile service providers. We will follow this mobile trend with big interest.
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